In a global economy, the need for SMEs to increase their competitiveness cannot be overemphasized. The first place to start is knowing and crafting the UNIQUE CUSTOMER VALUE PROPOSITION (UCVP) and BRAND BUILDING through consistent focus on quality and communicating this without fail. While small businesses are desirous of growth, thinking global is one sure way to achieve it. Business in the 21st century has become highly competitive because the world has become a globally competitive marketplace. With the advent of DIGITAL MEDIA and diverse SOCIAL MEDIA platforms that are freely and easily accessible to all, expanding the reach of businesses have become possible thereby providing opportunities for small business to go global.  Countless businesses have been given the opportunity to connect to global markets thereby increasing their chances of survival. Why not yours? 

Our question to you is "Have you leveraged SOCIAL MEDIA and other DIGITAL MEDIA platforms to increase your business visibilty?"

If your answer is NO, dont miss the APLUS Trainers 1 day training on Social Media Branding & Marketing

Date: Saturday, 16th April 2016. Time is 8:00am – 5pm  Fee: N7,500 (early bird registration is N5,000)

Venue: G-Consulting Training centre, 4th Floor Abiding Grace Plaza (by Federal Government boys college), along Apo legislative quarters, Apo, Gudu road.

Participants will be taken through the following practical sessions

  1. Crafting your Unique Customer Value Proposition (UCVP)
  2. Brand building strategies
  3. Business Communication & Marketing – professional letters & email, professional website/blog, word-of-mouth
  4. Practical session on social media platforms (Facebook, LinkedIn, Twitter, Instagram)
  5. Using Social Media marketing planning tool to decide which medium works best for you and your business.


Internet is provided for the practical session. Come along with a laptop if you have one. If you don’t have, one will be provided for you.

Post training:

Complimentary Business Advisory support for 3 months